The visibility Puerto Rican music get is so enormous, that in 2018, 27 of the top 100 most watched videos on YouTube were from Puerto Ricans artists. On the other hand, many non profit organizations are hardly known, mostly because they lack the economic means to gain visibility. That's why for The Giving Tuesday, a global movement that promotes solidarity by donating a day's work to a social cause, we leveraged the Puerto Rican global musical influence to help humanity, by simply using these Puerto Rican music videos on YouTube, that are seen by millions everyday, to ask for donations.
