Old Parr is a whisky brand and the official sponsor of the Feria de Cali, the most important salsa music event in Colombia. Cali is a city we metaphorically call "The Branch of Heaven," so Old Parr decided to turn that metaphor into reality.

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For de first time ever, salsa was danced in the sky.

Old Parr

Leo Burnett

SALSÓDROMO

IN THE SKY